Helichrysum bracteatum (Vent.) Andrews
Annual Everlasting-flower
Strawflower, or golden everlasting, is a daisy-family plant best known for its papery, straw-textured bracts that surround the central flowerhead and feel crisp and dry even when fresh. These stiff bracts come in warm shades of yellow, orange, red, pink and white, and because they hold their colour so well the blooms are a classic choice for drying.
About
Strawflower, or golden everlasting, is a daisy-family plant best known for its papery, straw-textured bracts that surround the central flowerhead and feel crisp and dry even when fresh. These stiff bracts come in warm shades of yellow, orange, red, pink and white, and because they hold their colour so well the blooms are a classic choice for drying. The plant is now usually classified as Xerochrysum bracteatum.
It is not a British wildflower but a cultivated ornamental native to Australia, most often grown here as a half-hardy annual. It does best in full sun on light, well-drained soil and flowers over a long season from summer into autumn. The flowerheads attract bees, hoverflies and other insects, and the species is widely included in cut-flower and everlasting seed mixes as well as in bright, mixed annual plantings.
Also known as
Everlasting daisy · Everlastingflower · Golden Everlasting · Golden everlasting daisy · Straw Flower · Straw daisy · Strawflower · Yellow paper daisy
In our seed mixes
Beta — under active development. This catalogue is still being built and accuracy-checked. The information here (including plant identifications, British native status, soil and sun/shade preferences) is provided in good faith for general guidance only and may contain errors or omissions. It must not be relied upon on its own — please confirm details with us before making planting, specification, foraging or purchasing decisions, and never eat or medicinally use any plant based on this catalogue alone, as some species are toxic. To the extent permitted by law, Phoenix Amenity Supplies accepts no liability for any loss arising from use of this information.